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How to Validate “Natural” Ingredients in Cosmetics

Published on September 4, 2018

In an article published in Personal Care Europe magazine, Beta Analytic highlighted the use of biobased testing to screen cosmetic ingredients claiming to be 100% naturally sourced. Beta Analytic’s Marketing Specialist Haley Gershon discussed the rising consumer preference for “natural” cosmetic items, global initiatives to ban microbeads in personal care products, and biobased testing as […]

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