Staying ahead of the competition is a critical element of any successful business. In the competitive marketplace that exists today, even superior product offerings can be difficult to market. A unique point of differentiation is often required to secure the largest possible segment of a target market. Many producers are finding that a widely recognized branding and labeling program, such as the USDA BioPreferred® Program, is an effective way to compete and can be incredibly persuasive when it comes to marketing.
