How to Promote your Biobased Laundry Products

Within the household cleaning supplies industry, the preference for laundry detergents with plant-based ingredients (biobased) thrives as they are perceived to be more compatible with eco-friendly lifestyles. As consumer interest in chemicals used in laundry products continue to grow, how can manufacturers assure customers that their products are indeed biobased?

Carbon-14 Testing

Carbon-14 analysis can be used by manufacturers and distributors to verify the biobased content of any product. The test measures the percentage of plant-sourced ingredients versus petrochemical-derived components.

Carbon-14 testing assures consumers that biobased claims truly represent product composition.


Use Ecolabels

Beta Analytic’s marketing specialist Haley Gershon describes in a recently published article how manufacturers can use the carbon-14 test results to prove if their product has the required percentage of biobased content to qualify for certain eco-labels.

For instance, to display the USDA BioPreferred certification logo, general purpose laundry detergents must have a biobased content level of at least 34%. DIN CERTCO’s DIN-Geprüft Biobased certification scheme and TÜV AUSTRIA’s OK biobased program also require carbon-14 testing to qualify in their programs.

There are several analytical standards that can be used to measure biobased content. The USDA BioPreferred program, for example, specifically states that carbon-14 testing will be done in accordance to analytical standard ASTM D6866. Under the Bio-based Content Certification Scheme, the Carbon-14 content of a product will be determined according to the European analytical standard EN 16640.

For more information, please read the article Biobased Laundry Detergents published in the September/October 2019 edition of Household and Personal Care (H&PC) Today.

Rapid Biobased Content Testing

Miami-based Beta Analytic provides rapid, professional biobased content testing services worldwide. The ISO 17025-accredited lab routinely reports results in 5-7 business days. A faster service is also available.

For price inquiries, please contact the lab.

Beta Analytic is not affiliated with the USDA, DIN CERTCO or TUV Austria.

Image Credit: karunasanghvi from Pixabay

This entry was posted on Monday, October 21st, 2019 and is filed under Biobased Products .