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Beta Analytic’s marketing specialist Haley Gershon discussed in a recently published article how biobased certifications contribute to consumer confidence. As the demand for natural and eco-friendly products continue to grow, an eco-label could make one company stand out from its competitors.
There are many products that claim to be 100% naturally sourced on their labels but present no proof of such claim. Eco-label certifications provide third-party evaluation to product claims. Eco-labels that provide consumers information on the biobased content of a product or packaging material usually require carbon-14 analysis. Biobased content refers to the percentage of a material that is made from renewable sources like plants.
Biobased certifications that require carbon-14 testing includes the US Department of Agriculture’s BioPreferred Voluntary Labelling Program, DIN CERTCO’s DIN-Geprüft Biobased certification and TÜV Austria’s OK Biobased programme, among others. Other programs that require carbon-14 analysis are found here.
For more information, please read Beta Analytic’s article “Bio-based certifications: The key to consumer confidence” published in Plastics in Packaging News Bulletin on March 1, 2019.